A selection of my performance marketing projects.
These case studies offer a closer look at how I work — from strategic analysis and system reviews to building the foundations for campaigns that can grow.
At the heart of my approach are clear decisions and a solid foundation for lasting results.
B2B Strategy | User Journey Analysis | GA4
Analysis of the digital user journey and preparation for a strategic workshop to align marketing and sales with user behaviour.
Performance Marketing | Google Ads | Merchant Center
Analysis of an existing performance marketing setup to prepare for scaling during peak season.
Channel Strategy | Market Analysis | B2B Marketing
Analysis of search behaviour that informed a strategic decision not to use Google Ads.
GA4 Analysis | Tracking | Data Structure
Review of web analytics data to establish a reliable foundation for informed decisions.
Search Console | Product Feed | API | Campaign Foundations
Review of the technical foundations to support reliable performance marketing campaigns.
Google Ads | Recruitment | Campaign Structure
Analysis of an existing recruitment campaign, focusing on its structure and opportunities for optimisation.